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SNAPSHOT Monthly columns include professional development, leadership, health and wellness, financial management, career development, travel and mentoring. And, because women are more focused on philanthropy than men —giving significantly more time and proportionately more money—Women’s Edge showcases the impact of women who contribute to their community. AUDIENCE Bottom line: women are a powerful consumer force. They are directly or indirectly responsible for 80% of all buying decisions—and make 53% of all investment decisions, 55% of all consumer electronic purchases and 80% of all home improvement decisions1. In the business arena, women also hold sway, making up to 53% of all purchasing managers and 58% of all wholesale and retail buyers. Women-owned businesses constitute 40% of all companies in the United States. And, women are dominating the entrepreneurial community with ownership of 70% of all new business start-ups2. Women’s Edge targets not merely women, but the Triangle’s most influential women: the decision makers, the trend-drivers, the movers and shakers. 1. From Marketing to Women by Marti Barleta. 2. Ibid. DEMOGRAPHICS   60,000   93%   7%   98%   14%   90%   20%   15%   42%     23% Monthly readership Female Male Employed Non-profit Professional Women ages 27 to 55 Executives and upper-level managers Includes decision makers at corporations, non-profits colleges and universities Mid-level managers Business owners Small- to medium-sized business Associates           |  << Previous Media Kit Page  |  Rate Card  |  Ad Specs  |  Next Media Kit Page >>  |